The second most important step will be to contact your family and friends. You will need their help.

Contact family members immediately. They need to know, plus they will probably be able to think more clearly than the mother or father and may be able to better deal with the media.

Contact friends and neighbors who can help. You probably know at least one "type A" personality, a "take-charge" person who can provide direction to you, your family, the police, and the media. Ask them to lead the search effort (if you even have to ask). It worked for us.

If you have relatives in surrounding communities or states, ask them to contact their local media to get word of the Amber Alert out. The media may be interested in the "local connection" for this story.

Use whatever community, political, social, religious, or work-related connections you may have. If you know someone famous or important, contact them - they will know other important people who can get things done quickly or help spread the news. Contact the mayor or governor to help. Requesting that the mayor ask everyone to please look around their neighborhoods is appropriate.

Use the power of the Internet. Emailed messages and images (see Get the Word Out) can be distributed to hundreds/thousands of people quickly and easily.